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Tag: Casio
Innovation can bring us happiness, which can create new life way and pay a new way for us. Thus Casio Watch always devotes to innovated products each season, which has promoted its new launch for this season recently.
Casio PRG-130Y-1D
This mountain-climbing watch elevates water-proof performance to 200 meters, which can be adjustable to each kind of tough environment. The whole body uses all-black design including covering to screws, which can be matched well with auto-luminescent LED. Solar energy, the Moon information, the tide pattern, count-down, anti low temperature are enough to build out this new series, which is the most advanced function watch with solar energy. Furthermore, this series breaks through limits of traditional solar energy watch, which avoids the trouble of changing battery and keeps sufficient energy all the time, since the inborn solar electroplate can recharge battery automatically by use of light source, even the weak fluorescent lamp.
CASIO - Innovation Can Bring Us Happiness
G-SHOCK GD-100S-1
G-SHOCK wins classic position among fashion-ins with innovated model, strong function and anti-shock concept. G-SHOCK would accompany our growth with its own advance. Maybe we could not guess out its innovated details, its consistent brand spirit of Surpassing Dream and Challenging Extremes would be inherited and advocated continuously.
CASIO - Innovation Can Bring Us Happiness
EDIFICE EF-561SP-7AV
This series can receive radio wave signals in the whole world, and it can adjust time automatically. Besides the solar charging system, independent motor-5 driving, this watch is equipped with personal signature of F1 racing driver—Sebastian on the back. Additionally there is a smaller rotating dial at position of 9 o’clock, which can add another bright view for this series.
CASIO - Innovation Can Bring Us Happiness
SHEEN SHN-5016SP-7A
The sapphire crystal mirror of this series has no reflection under sunshine, which would be good to our eyes. Besides second pointer and daily life water-proof function, there is a decoration in shape of star at position of 6 o’clock, which can rotate with moving of second pointer per second. The diamond inlayed inside the body and surrounding of this watch can prove your high taste and unique status.
CASIO - Innovation Can Bring Us Happiness
Casio Watch is one of the three major brands of Japan, and it is famous for its multifunctional G-shock watch over these years.
The brand image of Casio which stands for Vigor, youth and fashion sinks deep into the hearts of the people. Over the years, Casio takes renovation of production techniques as its duty.
Brand Positioning of Casio Watch
Brand Positioning of Casio Watch
Casio watch can be divided into two primary categories. The one category is jumping-figure watch which stands for leisure and sport image, the other one is analog-type quartz crystal watch which stands for young and fashionable image. Casio came out new featured products and new products for every season. For example, both of G-shock and Baby-G will come out new style watch for every summer and winter, such as dolphins, whales commemorative edition, summer Coral series, PUPPY series, the couple of tables and so on.
Management tenet of Casio is “to create and devote”. It means that the enterprise comes true through supplying various creative products to social contribution.
Products with innovation will improve the dairy life of people and drive social progress. It also brings happiness to people and it is the source of new cultures.
Brand Positioning of Casio Watch
Brand Positioning of Casio Watch
Casio is suitable for young people, students, and graduates who just come on the stage of society. Casio know the demand of its consumer groups. When the popular trend changes, the design of Casio watch will follow it and meet the demand of young people.
Some young people don’t take watch seriously. Some times, they just want to show off themselves. Therefore, Casio which is characterized by thick, heavy, and even some awkward has become the highlight of their wrist.
Casio is one of the most famous world brands, and it is not ultra-expensive compared to other world brands. So it is popular with young people. But middle-aged person also can choose Casio watch if they chase after fashion.