As the model of Swiss watch, Swatch has the power of youth among the world watches. Swatch watch is continuously ticking forward along with the pace of modern life for its stylish color, lively design and the subverted traditional style. Before Swatch, there is no fashion brand access to such achievements: in a very short period of time, it occupies the hearts of worldwide fans; the status of it is so solid that no one can replace it. Except for maintaining the existing territory, it also continues to spread it to other areas. The reason for the success of Swatch is not a secret. The best chronograph swiss watches are not only a timekeeping watch.
Swatch brand is positioning itself in the fashion, sports, music, art and creating with the passion. Mr. Nicolas G. Hayek was born in 1928, and he was the Swatch Group co-founder and current chairman of Swatch Group. After four years of reorganization of Asuag and SSIH, and in 1985, Mr. Hayek eventually had the two companies merged into Swatch Watch Group. At the same time, he also became the Swiss investors Swatch Group’s controlling party together with a portion of Swiss investors. In 1986, Mr. Hayek became chairman and CEO of Swatch Group.
Swatch Group owns a number of watch brands, including Swatch, Breguet, Blancpain, Jaquet Droz, Glashutte, Leon Hatot, Omega, Longines, Radar, Tissot, Calvin Klein, Certina, Mido, Hamilton, Pierre Balmain, Flik Flak, and Endura. On the revival road of Swatch watch brand, Mr. Hayek played a decisive role. In early 80s in the 20th century, the development strategies he had made the Swiss watch making industry once again a glory. And in 1984 the brand established the global leadership position once again. So many famous watch brands are under the umbrella of Swatch Group, we can obviously see its permanent influential status to Swiss watch industry, even the word watch industry.
